Marketing Systems for Success
Marketing Systems for Success: Your new home for marketing inspiration and support.
Hi, I’m Helen!
I help female business owners to show up and be seen online so that they can create a profitable business without having to sacrifice all of their free time.
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Episodes
Thursday Mar 06, 2025
Thursday Mar 06, 2025
Navigating Business Growth: From Teaching to Marketing with Kerry
In this episode of the Marketing Systems for Success podcast, Helen interviews Kerry, a former teacher turned business owner.
Kerry shares her journey from being an assistant headteacher to running two businesses: The Teacher Marketer, where she helps education businesses with marketing, particularly on social media, and The Play Planner, which helps parents engage their young children in educational play.
Kerry discusses the challenges she faced transitioning from teaching to entrepreneurship, including burnout and financial insecurity, and the importance of community and mindset in overcoming these obstacles.
The episode delves into the power of marketing and social media, particularly Facebook groups, in growing a business. Kerry offers valuable insights on creating and sustaining an engaged Facebook group and emphasises the importance of finding a supportive network for business success.
Helen and Kerry also touch on the benefits of investing in professional support and the role of email marketing in maintaining a successful business.
00:34 Introducing Kerry: From Teacher to Business Owner
02:13 Kerry's Journey: From Burnout to Business
04:59 The Reality of Starting a Business
07:52 The Importance of Community and Networking
10:08 Mindset and Overcoming Challenges
12:52 Letting Go of Control and Seeking Help
19:02 Diving into Marketing: Kerry's Passion
22:22 Building and Managing Facebook Groups
25:32 Leveraging Facebook Groups for Lead Generation
27:06 The Importance of Consistency in Managing Groups
28:41 Utilising Other People's Groups for Marketing
32:22 Choosing the Right Social Media Platform
38:04 The Value of Community and Networking
45:03 Final Thoughts and Advice for New Entrepreneurs
Useful Links
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Follow Kerry on Instagram: https://www.instagram.com/the_teacher_marketer/
Connect with Kerry on Facebook: https://www.facebook.com/kerryl.webster?locale=en_GB
Join the community for more weekly support here: https://www.helendickmancoaching.com/community
Thursday Feb 27, 2025
Thursday Feb 27, 2025
In this episode of the Marketing Systems for Success podcast, host Helen welcomes long-term client Caroline, a GCSE and A-level biology tutor.
Caroline shares her journey from being a decade-long schoolteacher to running her own successful online tutoring business, Biosheps.
They discuss the importance of leveraging social media, showcasing real classroom activities, and building effective group tuition programs. Caroline provides insights into overcoming the challenges of marketing, including shifting the focus from self-promotion to student benefit.
They also delve into the role of consistent branding, the significance of community and accountability in business growth, and the impact of confidence and mindset in achieving entrepreneurial success.
Join Helen and Caroline as they offer actionable tips and inspiration for educators and entrepreneurs looking to scale their businesses.
00:34 Introducing Caroline and Her Business Journey
01:43 From Teacher to Business Owner: Caroline's Transition
02:34 Scaling Up: From One-to-One to Group Tuition
05:17 Marketing Strategies and Overcoming Challenges
08:02 The Power of Social Media and Canva Mastery
11:56 Exploring Different Marketing Platforms
18:06 The Importance of Community and Accountability
25:52 Mindset and Self-Belief in Business Growth
32:44 Conclusion and Final Thoughts
Useful Links
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Check out Caroline's website here: https://www.biosheps.co.uk/
Connect with Caroline on Instagram: https://www.instagram.com/biosheps/
Join the community for more weekly support here: https://www.helendickmancoaching.com/community
Thursday Feb 20, 2025
Thursday Feb 20, 2025
In this episode of the Marketing Systems for Success podcast, host Helen interviews Kika Mitchell, a professional photographer specialising in personal branding and various forms of portrait photography.
They explore Kika's journey from a TV director to a successful photographer, emphasising the importance of professional images in today's market.
The discussion covers practical advice for preparing for a branding photoshoot, selecting the right location and outfits, and the significance of consistent personal branding.
Kika also shares her top marketing strategies, including the power of networking and aligning with like-minded individuals, and offers valuable tips for small business owners on converting leads.
00:34 Meet Kika Mitchell: A Journey in Photography
01:35 The Evolution of Personal Branding
06:25 Networking and Building Client Relationships
10:03 The Importance of Quick Responses
16:14 Preparing for a Personal Branding Photoshoot
24:28 Client Booking and Professional Responsibility
26:35 Personal Experiences with Photo Shoot Attire
28:54 Consistency in Brand Image
32:51 The Importance of Pre-Branding Work
37:38 Aligning with Your Target Market
40:57 Enjoying Marketing and Business Growth
45:00 Final Advice and Business Offerings
Useful Links
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Connect with Kika on LinkedIn: https://www.linkedin.com/in/kika-mitchell-172b37134/
Connect with Kika on Instagram: https://www.instagram.com/kikamitchellphotography/
Join the community for more weekly support here: https://www.helendickmancoaching.com/community
Thursday Dec 05, 2024
Thursday Dec 05, 2024
In this episode of the Marketing Systems for Success podcast, host Helen offers a behind-the-scenes look at growing your audience and simplifying your marketing through effective systems.
Helen shares content and marketing ideas for the week commencing December 9th, with themes including Christmas Card Day, Human Rights Day, International Mountain Day, and Gingerbread House Day.
She provides creative examples and emphasises the importance of personalised, on-brand content.
Helen also discusses preparing for the new year and offers insights on engaging clients effectively. Tune in for inspiration and actionable marketing tips.
00:33 Content and Marketing Ideas for the Week
01:51 Creative Marketing Themes and Strategies
03:12 Personalized Marketing Activities
04:27 Empowering Clients and Inclusive Spaces
05:30 Using Metaphors in Marketing
07:50 Building Strong Foundations
09:52 Preparing for the New Year
11:01 Conclusion and Final Thoughts
Useful Links
Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Join the community for more weekly support here: https://www.helendickmancoaching.com/community
Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
In this milestone 100th episode of the Marketing Systems for Success podcast, host Helen Dickman dives into the story behind her recent business rebranding.
Helen shares the motivations, challenges, and ultimate decisions that led to renaming her business from Love Mondays Club to Helen Dickman Coaching.
Listen to this episode to gain practical tips and lessons on what to do and what to avoid when considering a rebrand for your own ventures.
00:00 Introduction and Milestone Celebration
00:13 The Story Behind the Rebrand
01:53 Why I Decided to Rebrand
05:45 Challenges and Worries
10:32 The Rebrand Day
16:43 Lessons Learned and Moving Forward
19:49 Conclusion and Future Plans
Useful Links
Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Work with me: https://www.helendickmancoaching.com/work-with-me
Thursday Nov 28, 2024
Thursday Nov 28, 2024
In this episode of the Marketing Systems for Success podcast, host Helen discusses the importance of bringing a human touch to online businesses.
We revisits key points from her recent Coffee and Coaching Club session, a monthly marketing and networking event.
Helen emphasises the significance of personalised outreach, building relationships, and customer engagement.
She shares practical tips on enhancing social media interaction, leveraging personalised content, and drawing lessons from brick-and-mortar customer service practices.
Listen in for insights on making your marketing more authentic and effective.
00:36 Introduction to Coffee and Coaching Club
02:22 Human Approach in Online Marketing
06:30 Personalised Outreach Strategies
10:50 Enhancing Customer Experience
12:09 Conclusion and Upcoming Events
Useful Links
Sign up for the next coffee and coaching session: https://www.helendickmancoaching.com/coffee-and-coaching
Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Work with me: https://www.helendickmancoaching.com/work-with-me
Thursday Nov 28, 2024
Thursday Nov 28, 2024
In this episode of the Marketing Systems for Success podcast, host Helen introduces an experimental mini-episode format.
She shares content ideas for social media posts and emails for the week starting December 2nd, including themes like Cyber Monday, National Cookie Day, and International Volunteer Day.
Helen provides examples of chatty and sales-oriented content, aiming to help listeners engage with their audience more effectively.
00:34 Experimenting with New Content
00:54 Content Ideas for Social Media
02:10 Themed Days and Creative Engagement
02:55 Chatty Emails and Building Rapport
04:29 Sales Strategies and Volunteer Day
06:45 Community Resources and Templates
07:19 Conclusion and Next Steps
Useful Links
Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Join the community: https://www.helendickmancoaching.com/community
Thursday Nov 28, 2024
Thursday Nov 28, 2024
Welcome Back:
Introducing the New Marketing Systems for Success
In this premiere episode of the newly rebranded 'Marketing Systems for Success' podcast, host Helen discusses the show's rebranding journey and what listeners can expect from future episodes.
Helen shares updates on her coaching certification, her recent business rebranding process, and the restructuring of her programs and services. She also introduces new podcast segments, including weekly marketing content inspiration and interviews with various experts and clients.
00:00 Welcome to Marketing Systems for Success
00:34 Rebranding and New Beginnings
01:57 Coaching Milestones and Insights
02:52 Email List Overhaul
03:10 Service Offerings and Program Updates
05:51 Podcast Content and Future Plans
07:52 Content Inspiration and Community Support
10:38 Conclusion and Next Steps
Useful Links
Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Work with me: https://www.helendickmancoaching.com/work-with-me
Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference:
Connect with Helen: https://www.linkedin.com/in/helen-dickman/
Work with Helen: Work With Me
Current free resources: Free Resources Page
It's time for a break... But not for too long! Helen's going on a break for a few weeks and is ready to come back stronger than ever!
In this episode she explains why she's doing this and some of her favourite things about doing the podcast such as the creative aspects and the connection it gives her to you.
Pete the Producer's Business Website: https://carrotcruncher.com/
Helen's Grow Your Online Business Course: https://www.lovemondaysclub.co.uk/grow
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Book your FREE discovery with Helen here: https://www.lovemondaysclub.co.uk/contact
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Meet Helen: My goals in life were very simple: I wanted a house, a dog and the freedom to make my own decisions. The corporate world was not for me. Endless meetings, relying on other people to approve my progress, and sitting in commuter traffic left me feeling uninspired. By my early 20's I had achieved my goals, and had done it all on my own.
Starting my own businesses led to more freedom and happiness than I could have ever imagined. Now, after years of learning and discovering the route to an easy life, it's time for me to help you achieve your goals.
Whether you are new to business or looking to find more freedom and success in your current role, my Mastermind courses are where you will find all of the support, accountability and proven business techniques you need to flourish.
Find out more and sign up at : https://www.lovemondaysclub.co.uk/
Monday Jun 17, 2024
Monday Jun 17, 2024
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference:
Connect with Helen: https://www.linkedin.com/in/helen-dickman/
Work with Helen: Work With Me
Current free resources: Free Resources Page
We all know an overtly confident social media shouty person, don't we? (You're picturing them right now, aren't you?) 😆
"Quiet confidence" isn't that! Being quietly confident helps you celebrate the wins, embrace the failures and ultimately trust yourself whilst pushing your business to the next level.
If you ever suffer "imposter syndrome" or feel your confidence faltering, this episode is essential listening for you.
Helen's Grow Your Online Business Course: https://www.lovemondaysclub.co.uk/grow
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Book your FREE discovery with Helen here: https://www.lovemondaysclub.co.uk/contact
____________
Meet Helen: My goals in life were very simple: I wanted a house, a dog and the freedom to make my own decisions. The corporate world was not for me. Endless meetings, relying on other people to approve my progress, and sitting in commuter traffic left me feeling uninspired. By my early 20's I had achieved my goals, and had done it all on my own.
Starting my own businesses led to more freedom and happiness than I could have ever imagined. Now, after years of learning and discovering the route to an easy life, it's time for me to help you achieve your goals.
Whether you are new to business or looking to find more freedom and success in your current role, my Mastermind courses are where you will find all of the support, accountability and proven business techniques you need to flourish.
Find out more and sign up at : https://www.lovemondaysclub.co.uk/