EP112: Mastering LinkedIn Marketing: Tips & Strategies with LinkedIn Coach Sarah Cooper

In this episode of the Marketing Systems for Success podcast, host Helen talks with LinkedIn expert Sarah Cooper, who shares her journey from health and wellness to becoming a LinkedIn visibility coach.

 

Discover how Sarah uses LinkedIn to generate leads, engage with her audience, and develop a powerful online strategy.

 

Learn practical tips on optimising your LinkedIn profile, creating engaging content, and why personal storytelling is essential.

 

Whether you're a LinkedIn newbie or looking to refine your strategy, this episode is packed with actionable advice to help you reach new heights on the platform. Don't miss it!

 

00:34 Introduction to LinkedIn with Sarah

 

01:38 Sarah's Journey from Health and Wellness to LinkedIn Coaching

 

03:10 The Power of LinkedIn During Lockdown

 

04:30 Building a Business on LinkedIn

 

07:42 Content Strategies for LinkedIn

 

09:24 Engagement and Connection on LinkedIn

 

13:22 The Importance of Personal Storytelling

 

14:29 Tips for Effective LinkedIn Posts

 

17:19 The Role of Video Content on LinkedIn

 

21:14 Overcoming the Fear of Posting on Social Media

 

21:59 Building a Consistent Posting Habit

 

23:16 Balancing Personal Storytelling and Sales

 

23:57 Optimising Your LinkedIn Profile for Business

 

24:26 Creating a Content Strategy for LinkedIn

 

25:57 Engaging with Your Audience and Building Trust

 

27:34 The Importance of Consistency and Patience

 

29:04 Effective Networking and Connection Strategies

 

30:36 Setting Realistic Goals for LinkedIn Growth

 

34:23 Leveraging DMs for Business Growth

 

39:25 Summary of LinkedIn Coaching Services

 

41:37 Conclusion and Contact Information

 

Useful Links

 

Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ 

 

Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcooper-energydealer

 

Buy tickets to Sarah's "Let's Get LinkedIn Visible" event here: https://www.eventbrite.com/e/lets-get-linkedin-visible-own-your-awesome-tickets-1372680397019?aff=oddtdtcreator

 

Join the community for more weekly support here: https://www.helendickmancoaching.com/community