EP 105: Business Growth and Rebranding with Kate from EduKate

Empowering Educational Success: Business Growth and Rebranding Insights

 

In this episode of the Marketing Systems for Success podcast, host Helen sits down with her client Kate, the founder of EduKate Learning, to discuss the journey of setting up her business, the rebranding process, and her unique approach to tutoring and holistic student support.

 

Kate shares insights on overcoming marketing challenges, balancing family life with business demands, and the importance of outsourcing and investing in one's business.

 

The episode emphasises the significance of building strong foundational systems for long-term business growth and offers valuable advice for anyone considering a rebrand or a strategic shift in their business.

 

00:34 Meet Kate: A Journey in Education

 

01:24 Rebranding and Expanding the Business

 

02:24 Challenges and Realisations

 

04:46 Unique Selling Proposition and Framework

 

13:49 The Importance of Outsourcing and Accountability

 

21:11 Marketing Challenges and Mindset Shifts

 

22:42 Social Media Strategies and Platforms

 

25:05 Overcoming Video Content Fears

 

30:30 Balancing Family and Business

 

35:22 Final Advice and Resources

 

Useful Links

 

Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ 

 

Follow Kate on Instagram: https://www.instagram.com/edukatelearning/ 

 

Visit Kate's website here: https://www.edukatelearning.co.uk/ 

 

Follow Howdy Naomi here: https://www.instagram.com/howdynaomi/ 

 

Join the community for more weekly support here: https://www.helendickmancoaching.com/community