Marketing Systems for Success
Marketing Systsems for Success: Your new home for marketing inspiration and support. Hi, I’m Helen! I help female business owners to show up and be seen online so that they can create a profitable business without having to sacrifice all of their free time.
Listen on:
Episodes
6 days ago
6 days ago
In this episode of the Marketing Systems for Success podcast, host Helen talks with LinkedIn expert Sarah Cooper, who shares her journey from health and wellness to becoming a LinkedIn visibility coach.
Discover how Sarah uses LinkedIn to generate leads, engage with her audience, and develop a powerful online strategy.
Learn practical tips on optimising your LinkedIn profile, creating engaging content, and why personal storytelling is essential.
Whether you're a LinkedIn newbie or looking to refine your strategy, this episode is packed with actionable advice to help you reach new heights on the platform. Don't miss it!
00:34 Introduction to LinkedIn with Sarah
01:38 Sarah's Journey from Health and Wellness to LinkedIn Coaching
03:10 The Power of LinkedIn During Lockdown
04:30 Building a Business on LinkedIn
07:42 Content Strategies for LinkedIn
09:24 Engagement and Connection on LinkedIn
13:22 The Importance of Personal Storytelling
14:29 Tips for Effective LinkedIn Posts
17:19 The Role of Video Content on LinkedIn
21:14 Overcoming the Fear of Posting on Social Media
21:59 Building a Consistent Posting Habit
23:16 Balancing Personal Storytelling and Sales
23:57 Optimising Your LinkedIn Profile for Business
24:26 Creating a Content Strategy for LinkedIn
25:57 Engaging with Your Audience and Building Trust
27:34 The Importance of Consistency and Patience
29:04 Effective Networking and Connection Strategies
30:36 Setting Realistic Goals for LinkedIn Growth
34:23 Leveraging DMs for Business Growth
39:25 Summary of LinkedIn Coaching Services
41:37 Conclusion and Contact Information
Useful Links
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcooper-energydealer
Buy tickets to Sarah's "Let's Get LinkedIn Visible" event here: https://www.eventbrite.com/e/lets-get-linkedin-visible-own-your-awesome-tickets-1372680397019?aff=oddtdtcreator
Join the community for more weekly support here: https://www.helendickmancoaching.com/community
Friday Jun 13, 2025
Friday Jun 13, 2025
In this episode of the Marketing Systems for Success podcast, host Helen discusses the challenge of promoting your services without feeling awkward.
This is a recording from the live Coffee and Coaching session in June.
The session covers authentic marketing, mindset shifts, practical content creation frameworks, and the importance of consistency.
Helen shares methods to reframe promotional activities as helpful matchmaking, discuss the benefits of sharing personal 'why' stories, and emphasises pushing past discomfort to achieve growth.
The episode includes interactive elements, such as breakout discussions on identifying ideal clients and practical exercises for crafting relatable content.
00:34 June Coffee and Coaching Session Introduction
01:22 Understanding Your Discomfort with Self-Promotion
03:14 Strategies for Authentic Marketing
08:17 Breakout Room Activity: Sharing Your Why Story
14:25 Mindset Shifts for Effective Selling
18:47 Identifying Your Ideal Client
19:03 Breakout Room Discussion
20:25 Post-Discussion Insights
21:56 Practical Frameworks for Content Creation
27:40 Overcoming Awkwardness in Business
31:57 Final Thoughts and Takeaways
Links:
Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching
Contact Helen: https://www.helendickmancoaching.com/contact
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Friday May 09, 2025
Friday May 09, 2025
In this episode of the Marketing Systems for Success podcast, Helen hosts a practical and insightful episode focused on boosting your confidence in writing for marketing.
Designed especially for small business owners wearing multiple hats, she outlines several key habits to simplify content creation.
From making it about your audience to using your voice effectively, Helen shares actionable tips and frameworks to enhance your marketing skills.
Tune in for strategies that will help you to feel more confident and inspired in promoting your business consistently.
00:34 Introduction to Confidence Boosting Habits for Writing
02:47 Reframing Your Marketing Approach
05:00 Content Upgrades and Profile Maintenance
07:41 Creating a Success Journal
11:22 Using Your Voice for Content Creation
12:46 Developing a Personal Brand Vocabulary
14:54 Building a Supportive Feedback Loop
16:29 Recap and Conclusion
Links:
Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Thursday May 01, 2025
Thursday May 01, 2025
In this episode of the Marketing Systems for Success podcast, Helen talks with legal expert Lucy Wheeler, commonly known as Lucy Legal.
Lucy shares her journey of running a template shop and a membership to support entrepreneurs with the legal side of their businesses.
They discuss the challenges of legal matters in business, the importance of having a solid contract, and how to make legal work engaging and less daunting.
Lucy provides valuable advice on getting started with legal essentials, the significance of having the right terms and conditions, and why legal protection is crucial for business stability and growth.
Tune in to learn how to navigate through legal uncertainties and ensure your business is well-protected.
00:34 Introducing Our Guest: Lucy Legal
01:02 Lucy's Journey and Business Insights
03:35 The Importance of Networking and Public Speaking
06:03 Facing Fears and Building Resilience
09:21 Outsourcing and Seeking Help in Business
17:53 Affordable Legal Services for Entrepreneurs
21:29 The Importance of Legal Considerations in Business
22:31 Essential Legal Documents for Educators and Coaches
24:44 Understanding Trademarks and Their Importance
28:06 Handling Client Cancellations and Payment Issues
34:10 Navigating Difficult Clients and Setting Boundaries
37:55 The Role of Contracts in Business Stability
41:36 Conclusion and Where to Find More Information
Useful Links
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Connect with Lucy on Instagram: https://www.instagram.com/lucy_legal/
Visit Lucy's website here: https://www.lucylegal.co.uk/
Join the community for more weekly support here: https://www.helendickmancoaching.com/community
Friday Apr 11, 2025
Friday Apr 11, 2025
In this episode of the Marketing Systems for Success podcast, host Helen dives deep into the essential strategies for building a robust bank of go-to content ideas.
She discusses the importance of creating core content pillars, repurposing content, and balancing evergreen and timely topics.
Discover how to establish a content capture system, utilise audience insights, and streamline your marketing efforts.
Tune in for practical tips, engaging discussions, and actionable takeaways to simplify and enhance your marketing approach.
00:34 Introduction to April's Coffee and Coaching Session
00:47 Building a Bank of Go-To Content Ideas
01:39 Understanding Content Pillars and Frameworks
04:05 Repurposing Your Content for Maximum Impact
09:12 Creating Evergreen vs. Timely Content
14:37 Capturing and Organizing Content Ideas
19:11 Leveraging Your Audience for Content Ideas
23:27 Conclusion and Invitation to Join Live Sessions
Links:
Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Thursday Mar 27, 2025
Thursday Mar 27, 2025
In this episode of the Marketing Systems for Success podcast, host Helen guides listeners through practical strategies to kickstart writing when faced with a blank screen.
She shares six actionable tips, including lowering the stakes, using prompts, writing as if emailing a client, setting timers, repurposing old content, and changing environments to foster creativity.
Helen emphasises the importance of finding a personal creative space and maintaining a balance between work and relaxation.
This episode offers valuable insights for anyone looking to improve their marketing content creation process.
00:36 Introduction to Coffee and Coaching Session
01:22 Overcoming Writer's Block: Tips and Strategies
02:28 Lowering the Stakes: Embrace Imperfection
04:12 Using Prompts and Templates Effectively
06:42 Finding Your Unique Voice
08:41 Setting Timers and Deadlines
10:33 Repurposing and Reusing Content
12:03 Changing Your Environment for Creativity
14:20 Recap and Final Thoughts
18:20 Conclusion and Invitation to Join Live Sessions
Links:
Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Thursday Mar 20, 2025
Thursday Mar 20, 2025
Mastering Marketing Systems: Insights from Helen and Haleema
In this episode of the Marketing Systems for Success podcast, host Helen welcomes her long-term client Haleema.
They discuss Haleema's journey from being a barrister to running HH Tutoring, an online tutoring company. The conversation sheds light on transitioning careers, setting the right business systems, and the importance of consistency in marketing.
Haleema shares her experiences with using automated systems to manage administrative tasks, creating effective lead magnets, leveraging social media platforms, and starting a podcast to bolster her marketing efforts.
Helen and Haleema also delve into the benefits of personalised client calls and the impact of the Accelerate programme on business growth. Tune in to gain practical tips and inspiration for optimising your marketing systems.
00:35 Meet Haleema: A Powerhouse in Business
01:37 Haleema's Journey from Law to Tutoring
03:32 Challenges and Solutions in Early Business Days
05:39 The Importance of Systems and Automation
10:02 Marketing Strategies and Lead Magnets
12:20 Expanding Platforms and Starting a Podcast
24:42 The Benefits of Personal Touch in Client Relations
26:51 Future Plans and Final Thoughts
Useful Links
Follow Haleema on TikTok: https://www.tiktok.com/@englishsuccesshub
Follow Haleema on Facebook: https://www.facebook.com/englishsuccesshub1
Follow Haleema on Instagram: https://www.instagram.com/hhtutoringuk/
Visit Haleema's website here: https://www.englishsuccesshub.com/
Find out about the Accelerate programme here: https://www.helendickmancoaching.com/accelerate
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Thursday Mar 13, 2025
Thursday Mar 13, 2025
Empowering Educational Success: Business Growth and Rebranding Insights
In this episode of the Marketing Systems for Success podcast, host Helen sits down with her client Kate, the founder of EduKate Learning, to discuss the journey of setting up her business, the rebranding process, and her unique approach to tutoring and holistic student support.
Kate shares insights on overcoming marketing challenges, balancing family life with business demands, and the importance of outsourcing and investing in one's business.
The episode emphasises the significance of building strong foundational systems for long-term business growth and offers valuable advice for anyone considering a rebrand or a strategic shift in their business.
00:34 Meet Kate: A Journey in Education
01:24 Rebranding and Expanding the Business
02:24 Challenges and Realisations
04:46 Unique Selling Proposition and Framework
13:49 The Importance of Outsourcing and Accountability
21:11 Marketing Challenges and Mindset Shifts
22:42 Social Media Strategies and Platforms
25:05 Overcoming Video Content Fears
30:30 Balancing Family and Business
35:22 Final Advice and Resources
Useful Links
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Follow Kate on Instagram: https://www.instagram.com/edukatelearning/
Visit Kate's website here: https://www.edukatelearning.co.uk/
Follow Howdy Naomi here: https://www.instagram.com/howdynaomi/
Join the community for more weekly support here: https://www.helendickmancoaching.com/community
Thursday Mar 06, 2025
Thursday Mar 06, 2025
Navigating Business Growth: From Teaching to Marketing with Kerry
In this episode of the Marketing Systems for Success podcast, Helen interviews Kerry, a former teacher turned business owner.
Kerry shares her journey from being an assistant headteacher to running two businesses: The Teacher Marketer, where she helps education businesses with marketing, particularly on social media, and The Play Planner, which helps parents engage their young children in educational play.
Kerry discusses the challenges she faced transitioning from teaching to entrepreneurship, including burnout and financial insecurity, and the importance of community and mindset in overcoming these obstacles.
The episode delves into the power of marketing and social media, particularly Facebook groups, in growing a business. Kerry offers valuable insights on creating and sustaining an engaged Facebook group and emphasises the importance of finding a supportive network for business success.
Helen and Kerry also touch on the benefits of investing in professional support and the role of email marketing in maintaining a successful business.
00:34 Introducing Kerry: From Teacher to Business Owner
02:13 Kerry's Journey: From Burnout to Business
04:59 The Reality of Starting a Business
07:52 The Importance of Community and Networking
10:08 Mindset and Overcoming Challenges
12:52 Letting Go of Control and Seeking Help
19:02 Diving into Marketing: Kerry's Passion
22:22 Building and Managing Facebook Groups
25:32 Leveraging Facebook Groups for Lead Generation
27:06 The Importance of Consistency in Managing Groups
28:41 Utilising Other People's Groups for Marketing
32:22 Choosing the Right Social Media Platform
38:04 The Value of Community and Networking
45:03 Final Thoughts and Advice for New Entrepreneurs
Useful Links
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Follow Kerry on Instagram: https://www.instagram.com/the_teacher_marketer/
Connect with Kerry on Facebook: https://www.facebook.com/kerryl.webster?locale=en_GB
Join the community for more weekly support here: https://www.helendickmancoaching.com/community
Thursday Feb 27, 2025
Thursday Feb 27, 2025
In this episode of the Marketing Systems for Success podcast, host Helen welcomes long-term client Caroline, a GCSE and A-level biology tutor.
Caroline shares her journey from being a decade-long schoolteacher to running her own successful online tutoring business, Biosheps.
They discuss the importance of leveraging social media, showcasing real classroom activities, and building effective group tuition programs. Caroline provides insights into overcoming the challenges of marketing, including shifting the focus from self-promotion to student benefit.
They also delve into the role of consistent branding, the significance of community and accountability in business growth, and the impact of confidence and mindset in achieving entrepreneurial success.
Join Helen and Caroline as they offer actionable tips and inspiration for educators and entrepreneurs looking to scale their businesses.
00:34 Introducing Caroline and Her Business Journey
01:43 From Teacher to Business Owner: Caroline's Transition
02:34 Scaling Up: From One-to-One to Group Tuition
05:17 Marketing Strategies and Overcoming Challenges
08:02 The Power of Social Media and Canva Mastery
11:56 Exploring Different Marketing Platforms
18:06 The Importance of Community and Accountability
25:52 Mindset and Self-Belief in Business Growth
32:44 Conclusion and Final Thoughts
Useful Links
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Check out Caroline's website here: https://www.biosheps.co.uk/
Connect with Caroline on Instagram: https://www.instagram.com/biosheps/
Join the community for more weekly support here: https://www.helendickmancoaching.com/community