Marketing Systems for Success
Marketing Systsems for Success: Your new home for marketing inspiration and support. Hi, I’m Helen! I help female business owners to show up and be seen online so that they can create a profitable business without having to sacrifice all of their free time.
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Episodes
4 days ago
4 days ago
In this festive episode, Helen shares essential tips for managing your marketing and business during the holiday season.
Whether you plan to switch off completely or utilize some quiet time to get ahead, Helen offers actionable advice to help you manage both scenarios effectively.
Learn how to set boundaries with your work, prepare for the new year, and create high-value content that can drive future growth. Tune in for inspiration and practical tips to make the most of your holiday period.
00:34 Special Holiday Episode: Tips for the Festive Season
02:02 Switching Off: How to Take a Break During the Holidays
05:18 Staying Productive: Making the Most of Quiet Periods
07:58 Planning for the New Year: Strategies for Success
09:55 Join the Community: Virtual Planning Day and Membership Benefits
11:35 Conclusion and Festive Wishes
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Wednesday Dec 17, 2025
Wednesday Dec 17, 2025
In this episode of the Marketing Systems for Success podcast, Helen focuses on the importance of clear call to actions (CTAs).
She highlights the need to have a single primary CTA on website pages and social media posts to avoid overwhelming the audience.
Helen shares practical tips on making CTAs visible, specific, and effective, and encourages listeners to test their own CTAs for functionality.
She also introduces her 'done for you' services and marketing community membership, which offer additional support and planning sessions for the new year. Tune in for actionable insights to enhance your marketing strategy.
00:37 Are You Being Clear Enough with Your Call to Actions?
01:29 Crafting Effective Call to Actions
04:08 Testing and Auditing Your Call to Actions
05:41 Marketing Support and Community Membership
07:16 Virtual Planning Day and Membership Details
08:41 Conclusion and Next Steps
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Thursday Dec 11, 2025
Thursday Dec 11, 2025
In this episode, Helen dives into optimizing your About Me page to make potential clients eager to work with you.
She walks you through the essential elements - addressing your audience's needs, highlighting your unique value, and injecting personality into your content.
Tune in for actionable tips and strategies to make your About Me page a powerful tool in your personal branding and client attraction efforts.
Don't forget to join the community sessions for personalized guidance and feedback!
00:34 Introduction to the Episode: Making People Want to Work with You
01:09 Crafting an Effective About Me Page
02:46 Building Trust and Personal Connection
04:01 Showcasing Your Achievements and Personality
06:03 Final Tips and Action Points
08:48 Community and Membership Announcements
10:05 Closing Remarks and Next Steps
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Wednesday Dec 03, 2025
Wednesday Dec 03, 2025
In this episode of the Marketing Systems for Success podcast, host Helen guides you through essential steps to enhance your website's homepage.
She emphasizes the importance of clear messaging, strong call-to-actions, and mobile optimization.
Helen also shares practical tips from a recent client audit, urging listeners to avoid overused jargon and ensure their homepage content is engaging and straightforward.
Tune in to learn actionable strategies to make your homepage more effective and user-friendly.
00:34 Episode Overview and Recap
00:51 Importance of Having a Website
01:29 Optimizing Your Homepage
06:16 Mobile Optimization and Testing
08:06 Final Tips and Action Steps
09:27 Conclusion and Next Episode Teaser
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Wednesday Nov 26, 2025
Wednesday Nov 26, 2025
In this episode of the Marketing Systems for Success podcast, host Helen welcomes listeners back after a hiatus.
Helen discusses the importance of restarting marketing activities without overthinking and provides actionable steps for auditing social media profiles.
She shares insights from her recent 'done for you' marketing pilot offer, emphasizing the need for consistent updates, clear bios, professional photos, and testing all links.
Listeners are encouraged to take immediate action to optimize their social media presence.
For personalized support or more information, Helen invites you to connect with her on LinkedIn.
Tune in weekly for more tips and mini-training sessions.
00:33 Restarting After a Break
01:38 Introducing the New Content Series
02:55 Auditing Your Social Media Profiles
04:32 Practical Tips for Social Media Updates
09:45 Final Thoughts and Encouragement
11:55 Closing Remarks and Next Steps
Links:
Contact Helen: https://www.helendickmancoaching.com/contact
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Tuesday Jul 22, 2025
Tuesday Jul 22, 2025
In this episode of the Marketing Systems for Success podcast, host Helen dives into effective strategies for maintaining your marketing momentum over the summer.
Learn how to create engaging behind-the-scenes content, plan seasonal solutions, and develop a reliable email marketing strategy without burning out.
Discover tips on preserving energy, setting boundaries, and using low-energy content templates to ensure your marketing stays consistent.
Helen also offers advice on front-loading important content, building your audience, and focusing on quality over quantity.
Make sure to tune in for actionable insights and practical advice applicable to your own business marketing efforts.
00:34 Introduction to Coffee and Coaching Club
01:56 Summer Content Strategies
03:11 Creating Engaging Content
07:39 Email Marketing and Community Building
15:59 Balancing Marketing Efforts and Personal Time
27:02 Reflection and Breakout Sessions
30:58 Conclusion and Next Steps
Links:
Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching
Contact Helen: https://www.helendickmancoaching.com/contact
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Thursday Jun 26, 2025
Thursday Jun 26, 2025
In this episode of the Marketing Systems for Success podcast, host Helen talks with LinkedIn expert Sarah Cooper, who shares her journey from health and wellness to becoming a LinkedIn visibility coach.
Discover how Sarah uses LinkedIn to generate leads, engage with her audience, and develop a powerful online strategy.
Learn practical tips on optimising your LinkedIn profile, creating engaging content, and why personal storytelling is essential.
Whether you're a LinkedIn newbie or looking to refine your strategy, this episode is packed with actionable advice to help you reach new heights on the platform. Don't miss it!
00:34 Introduction to LinkedIn with Sarah
01:38 Sarah's Journey from Health and Wellness to LinkedIn Coaching
03:10 The Power of LinkedIn During Lockdown
04:30 Building a Business on LinkedIn
07:42 Content Strategies for LinkedIn
09:24 Engagement and Connection on LinkedIn
13:22 The Importance of Personal Storytelling
14:29 Tips for Effective LinkedIn Posts
17:19 The Role of Video Content on LinkedIn
21:14 Overcoming the Fear of Posting on Social Media
21:59 Building a Consistent Posting Habit
23:16 Balancing Personal Storytelling and Sales
23:57 Optimising Your LinkedIn Profile for Business
24:26 Creating a Content Strategy for LinkedIn
25:57 Engaging with Your Audience and Building Trust
27:34 The Importance of Consistency and Patience
29:04 Effective Networking and Connection Strategies
30:36 Setting Realistic Goals for LinkedIn Growth
34:23 Leveraging DMs for Business Growth
39:25 Summary of LinkedIn Coaching Services
41:37 Conclusion and Contact Information
Useful Links
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcooper-energydealer
Buy tickets to Sarah's "Let's Get LinkedIn Visible" event here: https://www.eventbrite.com/e/lets-get-linkedin-visible-own-your-awesome-tickets-1372680397019?aff=oddtdtcreator
Join the community for more weekly support here: https://www.helendickmancoaching.com/community
Friday Jun 13, 2025
Friday Jun 13, 2025
In this episode of the Marketing Systems for Success podcast, host Helen discusses the challenge of promoting your services without feeling awkward.
This is a recording from the live Coffee and Coaching session in June.
The session covers authentic marketing, mindset shifts, practical content creation frameworks, and the importance of consistency.
Helen shares methods to reframe promotional activities as helpful matchmaking, discuss the benefits of sharing personal 'why' stories, and emphasises pushing past discomfort to achieve growth.
The episode includes interactive elements, such as breakout discussions on identifying ideal clients and practical exercises for crafting relatable content.
00:34 June Coffee and Coaching Session Introduction
01:22 Understanding Your Discomfort with Self-Promotion
03:14 Strategies for Authentic Marketing
08:17 Breakout Room Activity: Sharing Your Why Story
14:25 Mindset Shifts for Effective Selling
18:47 Identifying Your Ideal Client
19:03 Breakout Room Discussion
20:25 Post-Discussion Insights
21:56 Practical Frameworks for Content Creation
27:40 Overcoming Awkwardness in Business
31:57 Final Thoughts and Takeaways
Links:
Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching
Contact Helen: https://www.helendickmancoaching.com/contact
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Friday May 09, 2025
Friday May 09, 2025
In this episode of the Marketing Systems for Success podcast, Helen hosts a practical and insightful episode focused on boosting your confidence in writing for marketing.
Designed especially for small business owners wearing multiple hats, she outlines several key habits to simplify content creation.
From making it about your audience to using your voice effectively, Helen shares actionable tips and frameworks to enhance your marketing skills.
Tune in for strategies that will help you to feel more confident and inspired in promoting your business consistently.
00:34 Introduction to Confidence Boosting Habits for Writing
02:47 Reframing Your Marketing Approach
05:00 Content Upgrades and Profile Maintenance
07:41 Creating a Success Journal
11:22 Using Your Voice for Content Creation
12:46 Developing a Personal Brand Vocabulary
14:54 Building a Supportive Feedback Loop
16:29 Recap and Conclusion
Links:
Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Thursday May 01, 2025
Thursday May 01, 2025
In this episode of the Marketing Systems for Success podcast, Helen talks with legal expert Lucy Wheeler, commonly known as Lucy Legal.
Lucy shares her journey of running a template shop and a membership to support entrepreneurs with the legal side of their businesses.
They discuss the challenges of legal matters in business, the importance of having a solid contract, and how to make legal work engaging and less daunting.
Lucy provides valuable advice on getting started with legal essentials, the significance of having the right terms and conditions, and why legal protection is crucial for business stability and growth.
Tune in to learn how to navigate through legal uncertainties and ensure your business is well-protected.
00:34 Introducing Our Guest: Lucy Legal
01:02 Lucy's Journey and Business Insights
03:35 The Importance of Networking and Public Speaking
06:03 Facing Fears and Building Resilience
09:21 Outsourcing and Seeking Help in Business
17:53 Affordable Legal Services for Entrepreneurs
21:29 The Importance of Legal Considerations in Business
22:31 Essential Legal Documents for Educators and Coaches
24:44 Understanding Trademarks and Their Importance
28:06 Handling Client Cancellations and Payment Issues
34:10 Navigating Difficult Clients and Setting Boundaries
37:55 The Role of Contracts in Business Stability
41:36 Conclusion and Where to Find More Information
Useful Links
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/
Connect with Lucy on Instagram: https://www.instagram.com/lucy_legal/
Visit Lucy's website here: https://www.lucylegal.co.uk/
Join the community for more weekly support here: https://www.helendickmancoaching.com/community