Marketing Systems for Success
Marketing Systems for Success: Your new home for marketing inspiration and support.
Hi, I’m Helen!
I help female business owners to show up and be seen online so that they can create a profitable business without having to sacrifice all of their free time.
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Episodes
Wednesday Feb 25, 2026
Wednesday Feb 25, 2026
In this episode of the Marketing System for Success podcast, Helen shares a behind-the-scenes look at how she’s prepared to step away from her business for a month while travelling to New Zealand and America.
She explains how she’s built recurring revenue streams (including her community and retainer-style done-for-you work) to avoid feast-or-famine cycles, and how she’s intentionally developed a client base that supports her values and boundaries.
Helen discusses the mindset wobbles she faced - control, ego, and fears about clients leaving - and how she’s practiced letting go through test runs like a previous trip to Canada.
She outlines the logistics: pausing the podcast while she’s away, scheduling some marketing in advance, documenting processes with SOPs, and delegating community sessions to clients who will run masterclasses and accountability calls - structured as fair value swaps. Her VA team will handle ongoing admin and client support, with Helen checking in periodically across time zones.
She’ll return in early April with a follow-up report, and notes that the community will reopen in April with limited spaces and done-for-you availability starting mid to late April.
00:34 Episode Setup and Trip Plan
03:09 Building Recurring Revenue
06:07 Clients Values and Flexibility
08:12 Mindset Wobbles and Control
10:21 Systems and SOPs to Delegate
12:20 Membership Coverage While Away
16:42 Switching Off and Staying Visible
21:14 Wrap Up and How to Work Together
Links:
Done For You Marketing: https://www.helendickmancoaching.com/dfy
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Wednesday Feb 11, 2026
Wednesday Feb 11, 2026
In today's episode, Helen focuses on building confidence to become more visible in your business.
She shares personal experiences and insights on overcoming the fears of putting yourself out there, revealing how visibility can create valuable opportunities.
00:34 Building Confidence to Be More Visible
03:56 The Importance of Sharing Your Knowledge
11:01 Practical Tips for Creating Content
13:37 Conclusion and Weekly Action Challenge
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Wednesday Feb 04, 2026
Wednesday Feb 04, 2026
In this episode, Helen dives deep into email marketing.
Learn how to craft emails that convert into discovery calls, link clicks, and sales.
Helen discusses unsubscribe rates, the importance of personalized content, avoiding clickbait, and maintaining clarity and engagement in your emails.
Tune in for valuable tips on creating effective subject lines, personalizing greetings, and focusing on one clear call to action.
00:34 Diving into Email Marketing
00:54 Understanding Unsubscribe Rates
03:03 Crafting Effective Subject Lines
04:49 Personalizing Your Emails
05:26 Clear and Focused Email Content
08:22 Engaging Call to Actions
10:06 Final Thoughts and Next Steps
11:07 Conclusion and How to Connect
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Wednesday Jan 28, 2026
Wednesday Jan 28, 2026
In this episode, host Helen dives deep into the crucial question of where you should focus your online marketing efforts.
Covering Instagram, LinkedIn, and email marketing, Helen provides insights into how each platform can benefit your business.
Whether you run a visual-based lifestyle brand or offer professional B2B services, learn how to strategically use these platforms to grow your audience and automate your admin tasks.
Tune in for actionable advice, real-world examples, and a special action task to optimize your marketing efforts.
00:34 Introduction to This Week's Episode
00:58 Choosing the Right Marketing Platform
02:00 Instagram: The Visual Powerhouse
03:53 LinkedIn: Networking and Professional Growth
06:13 Email Marketing: Direct and Effective
09:42 Strategic Marketing and Client Journey
11:53 Weekly Action and Conclusion
13:59 Final Thoughts
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Wednesday Jan 21, 2026
Wednesday Jan 21, 2026
In this week's episode of the Marketing Systems for Success podcast, host Helen dives into why some of your best potential clients may not be finding you and offers actionable tips to change that.
Helen talks about choosing the right social media platforms, crafting specific messaging to connect with your audience on an emotional level, and ensuring you show up where your ideal clients are already hanging out.
She shares personal insights and effective strategies, including the importance of networking and researching where your previous clients discovered you.
Helen also introduces her done-for-you content creation service available for a limited time.
Tune in for practical advice on making your marketing efforts more effective and streamlined.
00:34 Why Your Best Clients Aren't Finding You
01:11 Choosing the Right Social Media Platforms
05:15 The Importance of Networking
07:47 Refining Your Messaging and Offers
09:36 Actionable Steps to Improve Your Marketing
11:33 Conclusion and Next Steps
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Wednesday Jan 14, 2026
Wednesday Jan 14, 2026
Join Helen in this episode of the Marketing Systems for Success podcast as she dives into optimizing your client journey.
Helen discusses the importance of tracking data, identifying friction points, and making your marketing efforts clearer and more efficient.
Learn about practical tips for improving visibility, simplifying your sales process, and ensuring potential clients have a seamless experience from discovery to purchase.
Listen in for actionable steps to plug the gaps in your marketing funnel and make informed decisions to drive success.
00:34 A Quick Apology and Update
01:17 Client Journey and Know Your Numbers
03:37 Identifying and Fixing Friction Points
06:59 Mapping Out the Client Journey
08:52 Action Steps and Support
10:45 Community Updates and Services
11:56 Conclusion and Listener Appreciation
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Monday Dec 22, 2025
Monday Dec 22, 2025
In this festive episode, Helen shares essential tips for managing your marketing and business during the holiday season.
Whether you plan to switch off completely or utilize some quiet time to get ahead, Helen offers actionable advice to help you manage both scenarios effectively.
Learn how to set boundaries with your work, prepare for the new year, and create high-value content that can drive future growth. Tune in for inspiration and practical tips to make the most of your holiday period.
00:34 Special Holiday Episode: Tips for the Festive Season
02:02 Switching Off: How to Take a Break During the Holidays
05:18 Staying Productive: Making the Most of Quiet Periods
07:58 Planning for the New Year: Strategies for Success
09:55 Join the Community: Virtual Planning Day and Membership Benefits
11:35 Conclusion and Festive Wishes
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Wednesday Dec 17, 2025
Wednesday Dec 17, 2025
In this episode of the Marketing Systems for Success podcast, Helen focuses on the importance of clear call to actions (CTAs).
She highlights the need to have a single primary CTA on website pages and social media posts to avoid overwhelming the audience.
Helen shares practical tips on making CTAs visible, specific, and effective, and encourages listeners to test their own CTAs for functionality.
She also introduces her 'done for you' services and marketing community membership, which offer additional support and planning sessions for the new year. Tune in for actionable insights to enhance your marketing strategy.
00:37 Are You Being Clear Enough with Your Call to Actions?
01:29 Crafting Effective Call to Actions
04:08 Testing and Auditing Your Call to Actions
05:41 Marketing Support and Community Membership
07:16 Virtual Planning Day and Membership Details
08:41 Conclusion and Next Steps
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Thursday Dec 11, 2025
Thursday Dec 11, 2025
In this episode, Helen dives into optimizing your About Me page to make potential clients eager to work with you.
She walks you through the essential elements - addressing your audience's needs, highlighting your unique value, and injecting personality into your content.
Tune in for actionable tips and strategies to make your About Me page a powerful tool in your personal branding and client attraction efforts.
Don't forget to join the community sessions for personalized guidance and feedback!
00:34 Introduction to the Episode: Making People Want to Work with You
01:09 Crafting an Effective About Me Page
02:46 Building Trust and Personal Connection
04:01 Showcasing Your Achievements and Personality
06:03 Final Tips and Action Points
08:48 Community and Membership Announcements
10:05 Closing Remarks and Next Steps
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me
Wednesday Dec 03, 2025
Wednesday Dec 03, 2025
In this episode of the Marketing Systems for Success podcast, host Helen guides you through essential steps to enhance your website's homepage.
She emphasizes the importance of clear messaging, strong call-to-actions, and mobile optimization.
Helen also shares practical tips from a recent client audit, urging listeners to avoid overused jargon and ensure their homepage content is engaging and straightforward.
Tune in to learn actionable strategies to make your homepage more effective and user-friendly.
00:34 Episode Overview and Recap
00:51 Importance of Having a Website
01:29 Optimizing Your Homepage
06:16 Mobile Optimization and Testing
08:06 Final Tips and Action Steps
09:27 Conclusion and Next Episode Teaser
Links:
Join the Community: https://www.helendickmancoaching.com/community
Contact Helen: https://www.helendickmancoaching.com/contact
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
Work with Helen: https://www.helendickmancoaching.com/work-with-me